berlingske podcast - musical identity

In 2020 Berlingske Media reached out to me to create the musical identity and jingle for the brand Berlingske, one of the worlds oldest newspapers. It was’nt an easy task considering the history and gravitas of the brand, Berlingske, but in the end we landed on something that was fresh, exciting and curious yet also had the aura of an old Copenhagen and tradition with a serious touch to it.

The identety is used across all of Berlingskes digital platforms, including their podcast universe. I also composed a larger music pack to be used in the flagship podcast, “Pilestræde”, which is their daily news podcast. Below is both the short idenity and the longer jingle.

In 2021 Berlingske created their daily news podcast “Pilestræde”, and I was asked to create a larger pack of music that could be used as musical beds for their diverse news stories. I created a good handful of beds with different vibes, but at the same time having som slight similarities, so that it would have a soundtrack vibe. I also provided extensive stems for maximum flexibility.

Listen below to the musical beds for “Pilestræde”

Berlingskes video department were also in need of different music pieces for their video production, and below is a selection of those musical beds.